Heritage Scarf Packaging
The Heritage Scarf is a high quality accessory marketed to fashion-conscious men. Found in mall fashion retail stores, the packaging needed to be simple and elegant.
The packaging was designed to be simple and accessible, allowing a compact presentation while remaining open and accessible to allow for a more tactile interaction with the material of the scarf. The aesthetics of the packaging were meant to call up feelings of the holiday season by using a rich wood texture paired with red and white accents.
Template Elements
The template consists of the following parts:
- Cardboard base structure
- Cardboard square to support scarf
- Printed paper wrapping
- Red wrap-around element
- Price Sticker
The wood texture is printed on an ink jet printer, but the text on the packaging as well as the snowflake design on the red wrap-around element has been screen printed using white ink.
Ideation
